Having a website is an important aspect of any small business marketing strategies.
If your’e in the 50% of small business that has a website then congratulations! Having an online business is an important aspect of small business marketing strategy. Having a website is one of many important business strategy examples.
According to the 2018 Telstra business survey, 60% of customers will stop considering a business if they can’t find information about it online or it doesn’t have a website.
Of those that do have a website, 72% say they do not intend to use any search optimization or tactics to improve the visibility of their site within major search engines.
Now consider the same survey found that 47% of customers under the age of 40 say they use a search engine to research a small business at least once a day. That’s bad news if you’re a business owner, it means you’re missing out on a huge audience for your product or service.
Why is not having an online presence a problem for my small business marketing strategy?
If you want to grow your business, then make it easy for your customers to find out about your products and buy from you. Not having an effective website puts you at a major disadvantage. Having a website is one of many important business strategy examples.
The reason so many businesses do not have a website is that the owners believe that they do not have the knowledge time or the money to set one up.
This is a limiting belief that can hold you back and keep you on the continuous cycle of generating leads, servicing customers then generating leads again.
Think about an online presence like a salesperson you hire to work 24 hours, seven days a week promoting your product, without holidays, sick days or bonuses.
What if you could have a system that provides a constant stream of leads and a conversion process to turn your site visitors into loyal customers. Doesn’t that sound like an effective small business marketing strategy?
What Can You Do About Your online presence?
Did you know Having a website is one of many important business strategy examples?
It is not necessary for you to be a technical expert to set up a simple website in fact it’s easy to find an off the shelf hosting solution “done for you” site installation, all you need to do is provide the raw content.
For most business owners, WordPress is the fastest and most cost-effective tool to create a website that will allow you;
- Host a professional looking site with automatic backups, upgrades, and email
- Allow you to update your product or service details
- Capture sales and collect payments
- Use blogs and posts to build a custom audience you can build a relationship with and serve
One reasonably affordable small business marketing strategy is to hire a web design and search optmization professional on services like fiverr or upwork who can provide a “done for you” solution, all you need to do is provide the raw material.
This service often includes an ongoing maintenance, backups, software updates and cyber security protection.
The Reboot Strategies Top 5 Website Sins
We have put together our top five issues that in our opinion come up over again in the websites we review. If you make sure your new site does no suffer from any of these the chances of success for you web marketing will go up substantially.
1. Poor Headline
A typical internet browses to a site, they will stay for about 8 seconds and if nothing has captured their interest they will move on. That’s 8 seconds you have to capture their interest and have a chance at getting a lead or a sale.
If you look at most websites they typically start with the company logo, the name of the company and what they do. The customer doesn’t care what your business name is or what it does, they care about the benefit you can provide to them.
Great website headlines leave the logo till last and open with a strong benefit statement like “Your financial future is guaranteed with our award-winning financial planning system” or “Get the hairstyling result you want” that will enter the “what’s in it for me” conversation going on in their minds.
2. No Lead Capture
You could have the best website in the area but if you don’t have a system to capture customer details you’re letting valuable leads slip through your fingers.
Your business website should make it easy for your existing and potential customers to get in touch with you, you want to be able to use it to generate leads and follow and convert these to sales.
Modern site building packages provide very cost-effective and easy to implement lead capture features.
This information can be sent directly to your email account, at the very least there should be easy to read phone and email contact details in large font.
3. Not Mobile Friendly
Using mobile devices to browse and transact online has become the norm and not the exception. Having a mobile friendly website is one of many important business strategy examples.
Your site design must be mobile-friendly and that means all your images, text and outlays must be designed and tested for use on tablets and phones.
It’s more than likely that a potential customer will simply move rather than try to navigate a site that has a poor mobile design.
The good news is that most web technologies include mobile support and testing features as standard, consider that any images and text you use must be displayed on both large and small screens.
4. Too Many Rabbit Holes
A lot of websites are complicated labyrinths that contain a complex series of menus and links. They may even take the user off to other sites or cause them to get lost and unable to find their way back to the home page.
Remember that confused customers don’t stick around and the average attention span on a site is around 8 seconds.
If it’s too hard for a potential customer to find their way back to the contact details or discover your pricing and checkout they will switch to the next site in the search results.
Some of the best sites are only total several pages with very little content on the first page except for a lead generation button or contact details.
Product details and search results should take your user on an easy journey to take some form of action such as sharing contact details or making a purchase, up-selling or cross selling.
5. No SEO (Search Engine Optimization)
You might have the best website in the world, be doing everything right but if you don’t get traffic to your site then you are wasting your time and money.
If your not on the first page of google search then the chances of people finding your site reduce dramatically;
- 71% to 90% of search result clicks occur on the first page
- Around 6% of search result clicks occur on the second page
A large part of SEO involves ensuring that your site pages have the right keywords and links that increase its ranking in the search engine results.
Popular website tools such as wordpress have inbuilt SEO tools to make sure your site has the bet chance of a high ranking in search results.
© Copyright 2019 Reboot Business Strategies Pty Ltd.
P.S. It entirely possible to follow these guidelines and set up your own site, it’s simply a matter of finding the “who” to do it and not having to learn the “how”.