Alright, let’s talk about the struggle that many business owners face – coming up with an offer that customers actually want. It’s like trying to find a needle in a haystack, except the haystack is your brain and the needle is a brilliant idea that will make you rich.
The offer creation formula revealed
But fear not, my fellow entrepreneurs! The business offer creation formula is here to save the day. It’s like a superhero, but instead of super strength or x-ray vision, it has four key elements: perceived benefit, chance of success, wait time to receive benefits, and effort required. Together, they form a winning combination that can help you create an offer that customers will love.
Let’s look at an example of how to use the business offer creation formula to help craft your offer. Say you offer a weight loss product or service, a common problem that many people face, an industry worth billions, but with a lot of competition! By using the value equation, you can create an offer that will make people want to give you all their money!, or at least significantly improve sales.
What’s in it for your customer?
First up is perceived benefit. You need to make people feel like losing weight will change their life in a significant way. Maybe they’ll look better, feel better, or have more energy. Whatever it is, make sure you’re highlighting those benefits in your offer.
They have tried before and it didn’t work, why now?
Next, chance of success. People want to know that they’re not wasting their time and money on something that won’t work. So make sure you’re providing coaching, diet plans, and other resources to help them achieve their goals. Show them that they can succeed!
I want it yesterday!
Time to receive benefits is also important. Let’s face it, people want results and they want them yesterday. So make sure you’re providing a clear timeline for when they can expect to see results. None of this “it’ll happen eventually” nonsense. Be specific and give them a reason to stick with it.
It sounds like a lot of work!
And finally, effort required. Nobody wants to work hard for something they’re not sure will work. So make it easy for them! Offer pre-prepared meals or workouts that take only a few minutes a day. Show them that they can achieve their goals without having to sacrifice their entire life.
Start improving your business offer creation today
So there you have it, folks. The business offer creation is like the secret weapon for offer creation. It can help you create a product or service that customers will love, all while making you feel like a superhero. So put on your thinking cap and see how you can improve your current offers using this framework!