Did you know 80% of buyers will go online to check out your business before making their final purchase decision? Digital Marketing is a strategy you can’t afford to ignore if you don’t want to get left behind this year.

In my work with business owners, moving to the digital world is one of the biggest fears and frustrations. Understanding what digital marketing is, the jargon, concepts, and technology can be overwhelming.

Many business owners jump in thinking that simply building a website and buying advertising will do the trick. These people turn into “hit and run victims” of online advertising companies like Google and Facebook.

Digital marketing can deliver impressive results on a small budget, if planned and performed properly.

Here 6 key tips that will maximize profitability and keep costs low in the competitive online world.

Tip1 : Carefully Track Your Digital Marketing Return on Investment (ROI)

Sometimes it can be difficult to track your return on investment using traditional marketing methods like print or billboard advertisements. Not so with digital marketing, now you can track your ROI using tools that show you exactly how much traffic each advertisement has generated.

Measure Everything

No more hit-and-miss advertising expenditure, now it’s easy to see just how much each, lead sale and conversion is costing. This allows you to optimize your digital marketing efforts to target only the best-performing audiences and channels.

When you pay for online ads or posts, make sure every piece of content is earning its keep. Know how many views and clicks that it’s generating, the cost of each and make sure to cut the non-performers.

Key Points

• Setup tracking for everything online, for example Google Analytics
• Know your key numbers for ALL paid online advertising
• Measure what’s working, cut the losers, ride the winners

Tip 2 : Make Quick Sales and Profits.

It’s possible to see quick sales and profits using Pay-Per-Click (PPC) marketing.

PPC marketing allows you to show specifically tailored ads to targeted customers by choosing specific keywords. Pay-Per-Click advertising targets customers with specified keywords and phrases that match their search intent.

The Right Keywords Make The Difference

Your ads will then be shown when anyone searches for a particular keyword phrase using a search engine. Well-chosen keywords can place your ad directly in front of customers actively searching for what you offer.

This takes much less than the time and effort required to improve your website’s search ranking using organic (natural) methods.

While there is potential for quick profits, there is also a risk of heavy losses if you don’t set up the ads effectively.

If you’re new to PPC advertising, it can be highly beneficial to seek the advice of a digital marketing agency. In other words, they will help you analyze and select the best keywords for your business.

Don’t Burn Your Leads

It is especially important to make sure traffic you receive sends your visitors to the right landing page. Consequently, the best pages contain highly relevant content that hold their interest and convinces them to take the next step.

Key Points

• Setup the right keywords to capture the right people
• Make your Landing Page Irresistible to Them
• Have a great offer and a call to action

Tip 3 : Promote Your Products and Services at No Cost

Search Engine Optimization, or SEO, is more of a long-term approach. If done correctly, your website can appear at the top of the search engines for free.

This will ensure that many targeted prospects will see your website on page 1 of the search results.

Digital Marketing SEO is a long-term online marketing strategy.

Google has 92% of the search market and an estimated 70,000 search queries are performed every second. That’s roughly 2 trillion globally each year, a massive amount of potential customers that you can tap in to.

You can start improving your search rankings today by using low cost, or no cost tools freely available on the web. These services analyze your site and make SEO improvement suggestions that you can quickly put into action.

Amplify What’s already Working

Or If your website already does a good job of converting visitors to sales. Investing in a digital marketing agency to get that top spot can be well worth it.

Either way Its important to make sure you’re your website message and offer is compelling so you convert traffic into sales. Once you get visitors you will want to convert them into leads, prospects and then buyers.

Key Points

• Search optimization is a low-cost strategy to get more online visitors
• Use free online tools to give your site a SEO health check
• If you already have sales, hiring an expert can fast track your results

Tip 4 : Build Your Digital Marketing Customer List

There are millions of internet users that frequent the internet on a daily (and nightly) basis.

If you can reach out to these people and deliver real-time feedback and interaction – you will build brand reputation, recognition, customer loyalty, and new business.

Build a Relationship

Remember it takes an average of 8 contacts with a potential customer before they are willing to buy from you. So start building this relationship now with regular marketing contact using an automated follow up system.

As your customer list size increases, so will your lifetime sales and profits.  Always be growing the size of your subscriber list by giving away some good quality, free content that helps your audience solve a problem today.

The Money is In The List

Over time you will start to own the traffic that visits your site and build a valuable digital marketing list. These are potential customers that you can market to in order to boost cash flow and profits in the future.

Key Points

• Convert your online visitors to subscribers so your own the traffic
• Take time to build a relationship with your audience – keep in touch
• Provide regular value and content to your audience
• Provide great offers to your audience and convert them into customers

Tip 5 : Target Mobile Devices & Audiences

Most people are now using their mobile phones to access the internet but this doesn’t mean that you should quit targeting desktop and tablet users.

It does mean your online advertising and content must display on a mobile device to reach your target audience.

Targeting multiple devices such as desktop, tablet, and mobile.

When creating your online content and ads, you have the option to target your audiences. You can specify where they travel and what devices they use to browse. Targeting these devices effectively will help to bring higher engagement and conversion rates.

Good device targeting also allows your message to appear in front of your target market more often. This increases their “touch points” as they move towards a buying decision and a sale to you. Specific audience targeting will allow you to promote your content to the most relevant types of users.

Target Specific Audience Groups

Importantly, this targeting can specify interests, age groups, locations and buying history. For instance, you could select those people that have recently made large purchases.

The combination of these two approaches virtually guarantees you will get your message in front of the right person. When you have the right message at the right time, on the right device you cant lose.

Key Points

• Develop content that can display on all types of devices
• Research your content for your target audience message
• Use audience “targeting” for all your online ads and content

Tip 6 : Go Local Before You Go Global

With online marketing, you can promote your business and services around the globe. It’s like the whole world is now in your backyard!

Before you take on the whole world, start with your local area.  Optimising your local Google business page is a sure-fire way to get quick results. This approach is one of the best Free ways to grow the search ranking for your business.

You Must Provide Some Value In Exchange For Attention

You only need to follow a regular posting schedule to triple or even quadruple the number of local enquiries. Your business will start appearing on page 1 in the “top box” for local searchers.

Key Points

• Setup you local Google My Business Page
• Add in products, reviews, keywords, and location details
• Post regular updates and watch your business get into the top 3 box

What Now?

The internet is a powerful tool that offers almost endless opportunities for your business. Your customers are expecting to be able to discover you online.

With online marketing, you can build an audience, engage with your potential customers, make more sales, and enjoy greater profits. Online marketing can create the bright future for your business that you dream of. 

Imagine where your business could be in six months to a year if you were able to generate a steady stream of quality customer prospects. More importantly,

If you could dominate the local search traffic, how may more calls, enquiries, sales and dollars would be flowing in, with minimal effort on your part.

These are the rewards for a business owner that gets the online marketing mix right. Follow these 6 principles and you’re in the top 10% of all online business that succeed in this very competitive area.

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